Ad Agency Business Plan

Ad Agency Business Plan-38
Our competitive advantage will be our superior service delivery and client satisfaction; however, in this environment it may not be enough.Thus our focus on leveraging industry and client relationships will become tantamount to continued revenue growth. Companies we will compete against in our dayto-day operations and sales pursuit will range from 3-person high-level consultant partnerships to established, multimillion-dollar advertising agencies such as Ogilvy and business management consultancies such as Accenture and Deloitte & Touche.Participation in community and business organizations is critical to business success and employee satisfaction.

Our competitive advantage will be our superior service delivery and client satisfaction; however, in this environment it may not be enough.Thus our focus on leveraging industry and client relationships will become tantamount to continued revenue growth. Companies we will compete against in our dayto-day operations and sales pursuit will range from 3-person high-level consultant partnerships to established, multimillion-dollar advertising agencies such as Ogilvy and business management consultancies such as Accenture and Deloitte & Touche.Participation in community and business organizations is critical to business success and employee satisfaction.

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The states of Minnesota and Missouri will be considered a secondary market due to time, travel, and budgetary requirements in pursuing business in these areas.

However, for the right prospect with the right project, with the right level of revenue commitment, we will consider investing in pursuing the business in that geographic area.

We intend to continue to compensate our entire team with an outstanding package of ongoing salary with individually based bonus and fringe packages.

These packages will be based on performance and return to the Oceania enterprise, primarily revenue-based packages for sales professionals and relationship-expansion-based incentives for our consulting professionals. We plan to achieve industry and client recognition and establish a market reputation by providing superior service delivery and enabling business performance for our clients.

Oceania revenue will be based on client needs and market competitive service rates.

Examples of client billing models include: Expected margins are estimated at 30-35 percent for graphic production services and 50-65 percent for consulting services.Target companies listed below are primary targets: The current market size analysis, based on identified prospects and selected categories of current and projected spending, has estimated this market at more than 0 million in current communications spending.Note: Detailed industry and analysis methodology information available on request.Achieving our strategic vision will play a major role in our long-term success and ongoing profitability.Oceania Creative will play an active role in community-based organizations to support important arts-based programs as well as continued involvement in business-based professional organizations.We are committed to creative concepts and tangible results, evaluation, and continuous improvement.With the client's leadership, OC's business approach helps them achieve their vision of world-class market communications.This means processes and technology must work together harmoniously and must be integrated.Even world-class companies have found many improvement opportunities in communications processes and market perceptions.Oceania Creative is in the business of providing premium consulting, brand communications, and visual design services.The Oceania mission is to provide consulting and graphic production services to selected prospect clients primarily in the manufacturing industry.

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