Bagel Business Plan

Early on, the pair tapped a friend, Erica Gianchetti of Slash PR, to help them drum up publicity, sending batches of stuffed bagels—in flavors ranging from cinnamon bun to the Grandma Jo Jo, an Italian seasoning-topped bagel stuffed with pesto cream cheese—to media outlets all over New York, eventually catching the eye of deemed it one of the top three bagels in New York. A creative idea will get someone to try something once.

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Every night, after work, the pair would test out different bagel recipes in their Brooklyn kitchen, making use of every square inch of available space, which often meant using their laundry room as a space to let the dough sit before baking.

Finally, they came up with a recipe they loved, so they started making bigger batches, testing them on friends, relatives and coworkers, until they came up with the mix people raved about well after they'd finished snacking.

At that point, they put together a business plan and started searching for the ideal spot for what would become their Bleecker Street store.

"People asked us why we'd start with retail, but to us, there's no better way to see if this has legs than to test it in this market," Nick explained.

Now, the Oleksaks are setting their sights on your grocery aisles, with the goal of selling frozen Bantam Bagels at every supermarket in the U. "When you have an idea that you believe in as much as we do with this, you don't need another reason to dive in," Elyse said.

"You just do it." Clearly, that approach has been working well for them so far.Nick and Elyse Oleksak hadn't turned off their oven in days.It'd been running nonstop—just as they were—to fill an off-the-charts order from QVC.All throughout the week, Nick would brainstorm business ideas, pitching them to Elyse, but nothing ever stuck until the day he woke up dreaming about bagels the size of donut holes, stuffed with cream cheese.It was the sort of simple, brilliant idea that made them wonder why it didn't exist already—and what it'd take to create it themselves.(The pair also studied what bagel and cream cheese combinations sell the best, which is what inspired the aforementioned bagel, called Everybody's Favorite.It's Bantam Bagels's best-seller, hands down.)By early 2015, it was their turn to stare down investors on .fans are committed to supporting companies featured on the show, which has been amazing," Nick said.On the business end, Grenier's helped Bantam Bagels secure business deals and advised them as they've strategized how to build the company into an instantly recognizable brand. and figuring out a way to fulfill those orders."The old 'fake it till you make it' adage is the core of our approach to business," Elyse said.Filling that order gave the pair the confidence that they could tackle even bigger ones.At the same time, they focused on figuring out ways to increase their orders without compromising quality—or keeping their ovens running 24 hours a day.


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