Basics Of A Business Plan

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A business plan is essential to your company’s success.

After all, seven out of ten businesses fail within five years.

Many profitable ventures have gone under because of cash flow problems.

Your plan must also show your business has effective cash flow management measures.

Also make sure the document looks good and reads well. A business plan will be easier to implement if it's simple, specific, realistic and comprehensive.

But even then, someone needs to take ownership for implementation and monitoring of progress.

Format, headings, white space and illustrations make a big difference.

Key points should stand out as immediately as they do in an effective sales pitch or presentation.

A key task when starting up is drawing up a sound business plan that outlines your business idea, your strategy for achieving your aims and other key information including financial and marketing plans.

Alan Gleeson explains how to create such a business plan and present it A business plan is a document that enables businesses to look ahead, focus on key issues, allocate resources where they're needed and prepare for problems and opportunities well in advance.


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