If you’re going to use a combination of both the first and the third person, though, be sure that you’re enhancing the third-person parts with direct quotes from the client, as straight third-person voice can sound overly narrated after a while.
The title is a critical component of the case study.
Just like any great novel, a good case study has a beginning, a middle, and an end, with a conflict and a resolution.
It’s a wildly effective way to make somewhat complex products real and can go a long way toward improving the way your clients perceive your offerings.
Peer-to-peer influence is a massively important thing, and case studies are wonderful at fulfilling it because they offer the view of a customer rather than a company.
While it’s a company that publishes a case study, the entire thing is dedicated to recounting a customer’s experience.To make it as attention-grabbing as possible, include percentages and strong action verbs.Here are some good examples from real-life case studies: Many people think that learning how to write a business case study involves incorporating jargon and corporate-speak into the writing. In fact, writing a business case study requires you to keep your language simple rather than making it more complicated. While they cost time and effort to create, they can be a stellar tactic to draw new customers to your business and help you earn new clients.Unfortunately, many people aren’t sure how to start when it’s time to write copy for them.Direct quotes, statistics, and more are standard, and these things are fantastic for helping would-be clients to see the value in a company.We’ve all heard about how critical customer reviews are for conversion rates, and case studies take this one step further.Either approach will work, and most case studies use a mixture of both.EXAMPLE: Our client-based case study at Express Writers does this, and it flows quite nicely.With this in mind, follow KISSmetrics’s lead and include real numbers in your case studies.While phrases like “doubled this” or “tripled that” are powerful, they just don’t have the added oomph they need to take your case study to the top.