They use a narrative structure to give the reader an insight into a world they did not previously know.
Whatever it’s called, the key to writing a successful feature piece is simple. Ideas are the stock in trade of staff and freelance journalists, and someone with a good idea for a feature will do much better at attracting the attention of an editor than someone who writes beautifully but offers mundane suggestions. I once spent a frustrating afternoon talking to a highly talented writer, quite famous in a field other than journalism, about what he would like to write for the magazine I worked for as a section editor.
But each time you produce a new piece of content — whether it’s a blog post, podcast or video — you follow the same process of organizing your ideas and finding the right words to express yourself. You won’t always work through them in order, and sometimes you’ll jump back and forth between steps.
But the best content has usually gone through all six: Let’s take a look at each…
To keep that from happening, make sure you narrow your focus now.
Try to think of one aspect of the topic that needs to be covered or one question you will answer. The topic, “getting better responses on your landing pages,” is far too broad.There is always something new that’s worth writing about.By now, you have a winning strategy for how you will use content to grow your business… and an editorial plan for the content you’ll create over the next few months, give or take. And that’s exactly what you’ll get in this chapter.Follow these same steps, no matter what kind of content you want to create, and you’ll end up with high-value content that gets your brand noticed.If you’ve studied writing, you may recognize this as the writing process. That’s because not all content producers consider themselves writers. Any time you sit down to produce a new piece of content, you’ll use these steps.Once you’ve established an angle, your editor may well want to know what the hook is.A hook is the thing that makes it time-sensitive and therefore worth running.Whether it’s a day in life at a refugee camp or an insight into a radical new approach to bee-keeping, you will need to introduce what you’re writing about then tell a story with clear narrative progression that leads to a satisfying conclusion. You may not be writing a news or information-led story but you are still reporting something. Let them tell you – don’t have preconceived ideas and be prepared to listen.A news story might report that overcrowding in a refugee camp has meant antibiotics to fight an epidemic of dysentery are in life-threateningly short supply. Quotes should be accurately reported and attributed, and names properly set out. Your initial story idea might change or alter once you’ve got information from the people who know.She had been saving promotional emails from different brands and found a good example among them.Sometimes, a topic takes center stage in the online community for a while.