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Most likely, you have dozens — if not hundreds (if you’re doing your job right) — of happy clients to choose from. The easiest and most effective way to figure out which client to focus on is by figuring out who you want to appeal to.Take a moment and try to visualize your ideal client.
But beyond being a tool to sharpen your skills, a case study is an invaluable marketing asset to have at your disposal.
In an industry as competitive as design, a graphic design case study could become the driving force of your portfolio.
Case studies might sound boring, but a well-crafted one isn’t.
Take your potential client on a journey from start to finish.
Writing about the specific issues that made them come to you in the first place is a great place to start.
If a potential new client can read the study and easily put themselves in the shoes of someone you’ve already helped, then congratulations — you’re on your way to a study done right.
This quick guide will cover how to make an effective case study for your portfolio.
Here are the key components: The first step in any case study is figuring out who to write about.
Prospects who can read it and think, “That’s my problem too!
” will immediately feel that you can really help them.