Jumpstart your business plan by downloading our free business plan template in Word format.
Used by over 500,000 entrepreneurs, our investor-approved template will save you time and make the business planning process much easier.
It’s also smart to write a business plan when you’re: Start with a clear picture of who the audience your plan will address. Defining your audience helps you determine the language you’ll need to propose your ideas as well as the depth to which you need to go to help readers conduct due diligence. It’s a high-level look at everything and summarizes the other sections of your plan. Below, you’ll find an example from a fictional business, Landscapers Inc.
Even though it appears first in the plan, write your executive summary last so you can condense essential ideas from the other nine sections. (We’ll use that same company through this guide and within the downloadable template to make each step practical and easy to replicate.) Its executive summary majors on what’s often called the That framework isn’t meant to be rigid, but instead to serve as a jumping-off point.
has never been better: For more details, refer to our post on how to identify and attract customers.
Competitive research begins with identifying other companies that currently sell in the market you’re looking to enter.It communicates who you are, what you plan to do, and how you plan to do it. But, bear in mind, a business idea is will not invest in a startup or small business without a solid, written plan.Investors want to know you have product-market fit, a solid team in place, and scalability—which is the ability to grow sales volume without proportional growth in headcount and fixed costs.Market research indicates an increasing number of wealthy consumers in Cleveland are interested in landscape architecture based on sustainable design. Currently, only two exist—neither of which focuses on eco-friendly planning nor are certified by green organizations. provides a premium, sustainable service for customers with disposable incomes, large yards, and a love of nature.Within a business plan, your company description contains three elements: (1) mission statement, (2) history, and (3) objectives. Think about what motivates you, what causes and experiences led you to start the business, the problems you solve, the wider social issues you care about, and more.Our four employees work in teams of two and have already completed ten projects for some of Cleveland’s most influential business and community leaders.Our objectives over the next three years are to: can undermine your marketing efforts and credibility.Even better—if you’re pressed for time—we’ve compiled the 10 steps and examples into a downloadable (PDF) template: But, first things first …A business plan is a comprehensive roadmap for your small business’ growth and development.Before you leave a nine-to-five income, your business plan can tell you if you’re ready.Over the long term, it’ll keep you focused on what needs to be accomplished. Or, an internal document to guide you, your leaders, and your employees? The executive summary lays out all the vital information about your business within a relatively short space; typically, one page or less.