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It was a lot of fun." Amoruso now has an opportunity to show how we can all learn from setbacks - particularly that business is not about short-term gains and building a brand is, if you are doing it right, a lifetime endeavor.
As the founder of Little Hippie, these are issues I think about a lot.
While e-commerce has traditionally been a tepid market for investment, in recent years, venture capital firms have poured piles of cash into a handful of retail darlings like Nasty Gal that looked like they might be able to scale a consumer business within the startup format.
Furthermore, they don't have the sizable marketing budgets of funded companies that in turn generate the kind of sales figures that get the attention of the media, regardless of bottom line.
Sales may more often go to the giant, whose credibility has been bolstered by finance and media, but not real proof of return.
When I started my business fifteen years ago a public figure like her did not exist.
For years, I was the only woman I knew who founded her own business. Amoruso now has an opportunity to provide a roadmap for recovery from failure, which is also huge.
As it turns out, these are not so easy to guarantee.
Meanwhile, smaller retail companies without such funding are not able to offer the same discounts; especially the free shipping and lightning fast turn around.
When this realm of digital marketing became pay to play, the landscape shifted dramatically.
To have expected those services to remain free was naive, and the truth is they offer a considerable value to business with the budgets to pay for them.