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An opportunity for Sephats Tours’ success exists because the national tourism industry is growing at a rapid pace annually.Sephats Tours is poised to take advantage of this growth and moderate competition in the city travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing.
In summary we intend to attain the following objectives: Internally we intend to create and nurture a healthy, exuberant, respectful, and enjoyable environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the service we intend to provide.
We seek fair and responsible profit, enough to keep the company financially healthy for the short and long term, and to fairly remunerate employees for the work and effort.
In a nutshell, we do not just intend to market and sell our service, but to market and sell travel solutions and a total-quality environment.
This will ensure we establish a reputable corporate image.
The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades.
This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.With time our marketing campaign will increase the awareness of our services in the various market segments we shall be targeting.This is particularly so with the organisation looking at establishing a clear advantage(s) in an increasingly competitive market.Sephats Tours intends to provide travel and adventure packages to tourists primarily in the Southern region, but also the whole of Botswana.Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services.We shall position ourselves as a quality commercial transportation operator that provides customer-need fulfillment, enjoyment, reliability and a good image.We intend to establish a good rapport with all the relevant stakeholders, especially hotels and travel agents.Hence our key success factors will include the following: Sephats Tours intends to provide individual and group travel to leisure clients.As it grows it will take on people and expand into related markets and services. Thus far the directors have contributed one hundred and sixty seven thousand pula (P167,000) to purchase a Mercedes Benz mini bus currently in its possession and P30,000 for cash expenses.In addition well-done, informative brochures, fact sheets and business cards often have a triggering effect on clients contemplating utilising our services.Hence this will undoubtedly generate increased sales of our service.