Research Paper On Financial Services

In fact, several life events prompt high interest in subscription-based models including getting married (96%), having a child (90%), starting a first job (83%) and preparing to send a child to college (83%).For consumers, making good decisions at these times will help increase overall financial wellness, security and confidence; for financial services providers, promoting financial well-being at these points will increase consumer trust and “stickiness” to individual companies.With a lack of consumer trust in financial services and fragmented product offerings not delivering alpha, the financial services industry is at an inflection point.

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Education and stable employment may offset the effects of childhood circumstances.

Wages have risen by just 10 percent since 1973, while housing, food, and healthcare costs have soared.

This mistrust in the industry, rising largely from misuse of data and data breaches, must be addressed because creating customized financial subscriptions requires increased use of consumer data.

Consumers are accustomed to sharing virtually everything about themselves in their digital lives; in fact, 60% of all consumers are comfortable sharing personal information with their financial institutions without specific assurances.

People who did not struggle financially growing up are twice as likely to be Financially Healthy as those who did.

Black and Hispanic Americans are particularly affected by a lack of generational mobility.Ultimately, this will lead to the separation of services from products.In fact, the service itself will become the product.” Conclusion: what’s good for the customer is good for the firm Based on the research, we believe that it is critical for financial institutions to reimagine their business models and challenge the status quo to earn customer trust, generate true alpha and win market share.Because consumers across all segments place significant value in trust with the financial services industry, first-movers will gain an advantage in the market and reap the benefits of .3 trillion in asset movement in the next five years.More information on the study is available here: RIf W About the research The EY research is based on market research, a proprietary simulator platform and a conjoint research study that measures and understands the engagement and switching behaviors of financial services consumers.Employees making ,000 - ,000 are most affected by workplace instability.These employees would gain the most from employer provided benefits.Responses from other demographics were captured, but were not the primary basis to evaluate the statistical robustness of the response set.Based on the research, the proprietary simulator platform was developed to quantify the scope and scale of opportunities for financial services providers.Subscriptions finally hit financial services, focus on life-events While financial services is one of the few industries yet to be disrupted by the “subscription revolution,” US consumers expressed interest in financial subscription models, with 25-34-year age group expressing the highest interest (51%).These types of models are attractive because they help consumers access the services and guidance they need, which is particularly important relative to key life events with major financial implications.


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