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List, for example, what goals you plan to accomplish in the first 30 days, 60 days, 90 days and 180 days of the new fiscal year.
Every business and sales role is different and that is why each company needs a customized plan.
Providing great products and services is wonderful, but customers must actually know those products and services exist.
While customers in the counties surrounding the George Washington National Forest make up 35% of our potential customer base, much of our market travels from outside that geographic area.
We will not be the low-cost provider for our target market. However, we will create web-based loyalty programs to incent customers to set up online profiles and reserve and renew equipment rentals online, and provide discounts for those who do.
Over time we will be able to market specifically to those customers.
Just like in the Market Opportunity section, you may want to include a few more categories.For example, if your business involves a commission-compensated sales force, describe your Sales Programs and incentives.If you distribute products to other companies or suppliers and those distribution efforts will impact your overall marketing plans, lay out your Distribution Strategy.That's why marketing plans and strategies are critical to business success. )Like any other investment you would make, money spent on marketing must generate a return. ) While that return could simply be greater cash flow, good marketing plans result in higher sales and profits.The target market for Blue Mountain Cycling Rentals is western VA, eastern WV, southwestern MD, and northern NC.The key is to show you understand your market and you understand how you will reach your market.Marketing and promotions must result in customers--your goal is to thoroughly describe how you will acquire and keep your customers.Define your timeline in which you plan to implement your sales strategy and tactics.Break it down in whatever way makes most sense for your company and your plan.If you work for a large company, break down your target market by territory and include information about prospective customers in each territory. Include details about what your marketing budget will be, exactly how you plan to market your product or service and the sequence of the steps in your plan.This section should include information related to the promotion of the product or service — advertising and direct mail, for example.