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It’s strange that a certain type of word can have such a profound effect, but they do, and here’s why: Emotion.
Nearly every headline on the cover is either blatantly or indirectly about sex.
And it works, not just for men’s and women’s magazines, but for anything.
Power words are like a “cheat code” for giving your writing an emotional punch.
Sprinkle in a few, and you can instantly transform your writing from dull and boring to sizzling with personality. If you’re writing an article or essay, you can use power words to hook readers.
As a writer, you can use words that inspire lust to make almost anything intriguing.
See if you can spot the lust words in this headline from Cosmopolitan: As writers, sometimes our job is to anger people.
And just one or two power words in your headline is usually enough to make it stand out.
Just look at this headline from Buzz Feed: People generally love anything adorable, so this headline will easily catch attention.
Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. Here’s an example of a blog post headline here at Smart Blogger that utilizes with 20,000 volts of electricity. They’re probably bored, maybe a little depressed, and almost definitely tired. Here’s an example email from Mirasee: Like it or not, lust is one of the core human emotions.
And they’re looking for something, anything, that’ll wake them up and make them feel better. Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean.