Zara Fast Fashion Case Study Solution

The company has grown nearly 550 stores around the world with almost half market in Spain and France.

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The current POS terminal which in use within every store runs on DOS operating system, it is no longer supported by Microsoft since 2003.

But this DOS-based system meets the needs of the company; it had proved to be remarkably stable, effective and easy to maintain all over the time.

Moreover, trust given to its employees throughout the company largely increases autonomy, which in turn contributes to the success of the company.

Employees have been given authority to specific decision making process; this allows staffs to work in teams which are more horizontal than hierarchical.Moreover, Zara always could provide new clothes with fashion every time.The success of Zara is driven by its competitive advantages of quick response over its rivals.Disclaimer: This work has been submitted by a student.This is not an example of the work produced by our Essay Writing Service.Executed by computers at headquarters, to determine which cloth will sell in each location and in which quantity, headquarters just push these clothes to stores without input of managers.By contrast, Zara’s store managers, almost have entirely discretion over which cloth to order and based on local tastes and instant demand.First, it provides potential access to a wide variety of markets.In this case, competencies of Zara’s can be expanded to other markets worldwide, in another word, competency of Zara is a kind of strategy rather than a simple product; Second, it should make a significant contribution to the perceived customer benefits of the end product, Zara’s competence make the company numerously profitable; Lastly, competence should be hardly to imitate for its rivals, Zara’s quick response model is not easily to copy as it may result large costs to acquire such systems for other companies.Zara, one of the largest clothing retailers, was founded in 1975 in La Coruna, Spain.With its innovative strategy, it achieves global expansion and becomes one of the most profitable brands.


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